The future of digital health part 4: Convergence of AI and analytics for healthcare payers

Part 4

This post is the fourth and final of our Digital Health series, featuring healthcare visionary and thought leader Andy Dé. In this series, Dé has been discussing how COVID-19 has triggered remarkable digital transformation and uncovers five long-term innovation implications that providers, healthcare leaders, and payers need to consider.

To catch up on the previous three posts, navigate to the following links:

Innovation implication #1: Advanced analytics for vaccine administration

Innovation implication #2: Digital patient engagement and virtual healthcare delivery

Innovation implications #3: Artificial intelligence and machine learning for operations, revenue cycle and supply chain innovation and #4: Medical robotics

Then, read on to explore today’s topic: Artificial Intelligence and analytics.

Innovation implication #5: Convergence of AI and analytics for healthcare payers

Healthcare payers are experiencing tremendous, pandemic-driven cost pressures as well as unprecedented changes to their reimbursement mixes (thanks to the explosive growth of telehealth and similar services). To stay successful, I predict payers will extensively leverage advanced descriptive, spatial, predictive and prescriptive analytics driven by a convergence of analytics and artificial intelligence comprising machine learning, natural language processing, and deep learning.

In this post, I’ll follow the strategy framework laid out in the below graphic and detail each high value area of potential investment in advanced analytics.

1. Innovate with new products and services for new segments of customers

The COVID-19 pandemic and the resulting economic catastrophe has caused millions of Americans to be laid off or furloughed – usually losing employer provided health coverage as a result.

Simultaneously, 32.8 million Americans have been infected by COVID-19 as of today and many will suffer long-term physical effects of the virus. COVID-19 has become a “pre-existing condition” for these afflicted patients.

Deploying advanced analytics and AI will help payers identify the changing needs of their customers and respond to their evolving needs with newer products and services that will enable new revenue streams to compensate for lost revenue.

2. Minimize customer churn through value-added programs

Advanced predictive and prescriptive analytics have helped large healthcare payers to better understand their customer behavior, address dissonance with their products and services and deploy value-added programs to minimize customer churn. These steps have helped protect millions in revenue, which would otherwise have been lost.

3. Improve process efficiencies

Healthcare payers are also challenged with several administrative processes which are manual, inefficient, onerous and can negatively impact employee morale (e.g., claims administration and management).

I foresee industry leaders deploying best practices like analytics- and AI-enabled Lean Six-Sigma for value stream mapping to stratify current processes in terms of value-add vs. non-value-add process steps from the customer’s perspective. This will enable them to eliminate non-value-add processes or steps, enhancing process efficiency, customer satisfaction and employee productivity – and saving millions in costs.

4. Minimize fraud, waste and abuse for millions in cost savings

Fraudulent claims filed on behalf of patients by unscrupulous physicians, providers and predatory pharmacies is a significant challenge, which costs healthcare payers billions in leakage every year.

Deploying advanced machine learning and natural language processing algorithms with analytic automation will help payers to proactively flag and detect fraud, identify waste and abuse pertaining to claims administration, management and reimbursement – and save them millions in leakage and cost savings each year.

This concludes our series on the future of digital health. Thank you for following along!

I hope you’ve learned key insights and gained actionable takeaways that can be incorporated into your strategic plans and preparation pathways. To discuss any of these implications further, reach out to start the conversation. Let’s innovate together!

Andy Dé

Andy Dé is the Chief Marketing Officer. Andy joined MedeAnalytics in March 2021 bringing more than 20 years of enterprise software product marketing, product management and industry strategy experience. In his role, Andy oversees the company’s go-to-market (GTM) strategy and marketing. He is passionate about healthcare innovation and is recognized as an industry thought leader in healthcare.

Get our take on industry trends

Optimize your midcycle for telehealth services

March 25, 2024

Telemedicine is now a permanent fixture in homes across America. A majority of healthcare organizations have established the technology necessary…

Read on...

Three ways to improve patient retention in recovery programs

March 6, 2024

Deaths from drug overdoses have increased from ~1 per 100,000 in 1999 to ~4 per 100,000 in 2020.1 The introduction…

Read on...

ACOs and value-based care in 2024: Four key questions and answers

February 27, 2024

ACOs have long been at the front lines of value-based care efforts. In a recent LinkedIn Fireside Chat, Andy Dé…

Read on...

How is telehealth impacting STARs performance?

February 21, 2024

STAR scores are a critical component of success for Medicare Advantage Plans, MSSP and REACH ACOs, driving them to maximize…

Read on...