RICHARDSON, Texas, July 29, 2025 / – MedeAnalytics, a healthcare enterprise data enrichment platform and analytics software-as-a-service (SaaS) leader, announced the appointment of David Peterson as Chief Marketing Officer. Peterson brings more than 20 years of experience driving growth and leading high-performing marketing teams across the healthcare, technology, and services sectors.

“David will apply cutting-edge analytics and optimization insights to customer acquisition and lead a marketing team that promotes MedeAnalytics’s reach and impact across the healthcare ecosystem,” said Steve Grieco, CEO of MedeAnalytics. “He has the domain expertise to showcase how MedeAnalytics' extensive capabilities, powered by its Enterprise HealthFabric™ platform, and drive tangible ROI across the healthcare ecosystem for payers, payviders, providers, and employers."

Peterson most recently served as CMO at Edifecs, where he played a critical role in driving top-line and bottom-line growth through integrated marketing strategies. He has also led marketing transformations at AccuReg, SpecialtyCare, and Change Healthcare, helping position each company for sustained growth, differentiation, and market leadership.

Known for his strategic vision and data-driven approach, Peterson is passionate about leveraging insights to drive smarter decisions and more compelling customer engagement. His experience spans the full healthcare ecosystem—including payers, providers, pharmacies, and channel partners—and he has deep expertise in marketing SaaS, Cloud, and AI-driven software.

With Peterson’s appointment, MedeAnalytics continues to strengthen its executive leadership team, positioning the company for accelerated growth and innovation in the healthcare analytics space.